Stunt Film
To announce the start of the Cupid Games, Closeup also released an online stunt film coaxing unsuspecting moviegoers into getting much closer than they expected.
Closeup Cupid Games
The Closeup Cupid Games was brought to life as an online social game that gave people the chance to connect and get closer.
Games Trailer Film
Questions
A series of 14 questions that escalated through profile and interest-based questions to a more personal ending allowed people to get to know their crushes better, without fully revealing their identity until all stages are unlocked.